Bob the Shiba Inu carrying a red ball across the lawn

Seaba Bob, the swimming Shiba

1.2M
reel views in 30 days
10.3%
avg engagement per reel
18K
Instagram followers
1K
TikTok followers (NEW)
Stats as of September 2026

Who is Bob?

Bob is a Shiba Inu who apparently missed the Shiba Inu manual. He swims, retrieves sticks, gets spectacularly filthy and stars in an ongoing series of increasingly questionable scientific observations.

What makes him different?

He combines a highly recognisable breed with completely unexpected behaviour — creating simple, visual stories that work without explanation and keep people coming back. In 4 months, Bob has built an audience around more than cute dog content. He's a character people actively follow.

What it means for brands

Products can become part of Bob's world rather than interrupting it. From outdoor adventures and swimming to tests, challenges and Bob-style "science," collaborations can be built into the same storytelling his audience already watches.

Instagram follower insight

Gender split
Women — 71% Men — 29%
Top countries
United States
44.7%
United Kingdom
8%
Canada
5.3%
Germany
3.4%

Top 6 Instagram Reels

Bob the Shiba Inu lying on a deck next to a food bucket and bowl
197K views
14.1KLikes 227Comments 11.4KShares 1.5KSaves
Bob the Shiba Inu standing on a beach with the sea behind him
181K views
19.2KLikes 263Comments 6.9KShares 1.4KSaves
Bob the Shiba Inu swimming in green sea water
162K views
11.9KLikes 137Comments 7.4KShares 987Saves
Bob the Shiba Inu lying in grass next to another Shiba Inu, with flags in the background
105K views
9.0KLikes 262Comments 3.6KShares 798Saves
Bob the Shiba Inu on the beach with a blade of grass in his mouth
103K views
10.4KLikes 282Comments 4.2KShares 791Saves
Bob the Shiba Inu smiling indoors with his tongue out
95K views
6.6KLikes 186Comments 2.2KShares 550Saves

Bob's Beach House

Bob was collecting sticks to build himself a house by the beach. The scientists decided to intervene.

Bob loves the beach. Leaving it is the problem.

So he started collecting building materials — mostly sticks — apparently with plans to solve this himself.

After reviewing his construction methods, the scientists concluded that professional intervention was required. Bob is now getting a real beach house, and the build will become part of his ongoing dogumentary.

For brand partners

It creates a natural opportunity for selected brands in construction, outdoor living, garden, interiors, home technology and related categories to become part of the story. Not a one-off placement — a chance to be part of Bob's world.

Interested in being part of Bob's Beach House? Get in touch →

Bob swimming in the sea while carrying a large stick
Bob standing on the dune with a stick in the sand in front of him
Bob standing in the surf with his tongue out as a wave rolls in

FAQ

Is there a bigger collab opportunity coming up?

Yes. Bob is getting a proper beach house built after his own stick-based construction efforts were deemed a safety concern. The build will be documented as part of his dogumentary series — an open opportunity for construction, garden, interior design and furniture brands to become part of the story. See the Bob's Beach House section above for the full story.

Is Bob available for brand partnerships?

Yes, Bob is actively open to paid partnerships and UGC collaborations with brands that fit his world.

What kind of partnerships does he do?

Sponsored reels, UGC content, and longer-term ambassador-style collaborations. Products get worked into his existing "scientific observation" format rather than a straight ad read.

What's the rate?

Rates depend on scope and deliverables. Reach out with the details and you'll get a quote.

Who is Bob's audience?

Mostly US-based (44.7%), with the UK, Canada and Germany rounding out the top countries. Skews female (71%), with 18K Instagram followers and 10.3% average engagement per reel.

What kind of brands is he a good fit for?

Outdoor gear, swim and water brands, pet products, apps and tech products, and anything that can play along with his deadpan "science" bit. Brands that become part of the story rather than interrupt it.

How do I get in touch?

Email hello@seababob.com, or DM @seaba.bob on Instagram or @seaba.bob on TikTok.

Ready to talk collabs? Email hello@seababob.com, or DM @seaba.bob on Instagram or @seaba.bob on TikTok.