Bob the Shiba Inu walking along a rocky beach at sunset, carrying a stick

Seaba Bob, the swimming Shiba

2.3M
views on Instagram
15.5%
avg engagement rate
24.7K
Instagram followers
3.2K
TikTok followers
Contact us
Stats as of 1 November 2026 · Download media kit (PDF)

Who is Bob?

Bob is not your average Shiba. He swims, fetches, gets filthy on command, and generally ignores everything the breed standard says he's supposed to do. Not to mention, he's incredibly handsome (not biased at all on this one).

What makes him different?

In under 5 months, Bob went from 0 to 20K followers, but the numbers undersell it. He's already recognizable outside his own page, people name drop him on posts he's not even in, including reddit. His audience isn't just watching, they're in on the lore. That's a character, not just a content account.

What it means for brands

A product doesn't get inserted into Bob's content, it gets absorbed into his world. A GPS collar on a swim, a treat pouch on a walk, a new toy at the beach, it shows up in the same footage his audience already watches and comments on. And because that audience is engaged enough to keep track of running lore, a product isn't just seen, it becomes part of the story. See brand collaborations →

Instagram follower insight

Gender split
Women: 69% Men: 31%
Top 10 countries
United States
41.7%
United Kingdom
7.5%
Canada
5.4%
Germany
3.8%
Japan
3.2%
Australia
2.5%
Netherlands
2.1%
France
2%
Italy
1.8%
Finland
1.7%

Example instagram reels

Bob the Shiba Inu lying on a deck next to a food bucket and bowl
214K views
15.0KLikes 249Comments 11.7KShares 1.6KSaves 18.2%Engagement rate
Bob the Shiba Inu standing on a beach with the sea behind him
253K views
27.1KLikes 375Comments 9.5KShares 2.0KSaves 20.4%Engagement rate
Bob the Shiba Inu swimming in green sea water
164K views
12.0KLikes 139Comments 7.5KShares 999Saves 18.3%Engagement rate
Bob the Shiba Inu lying in grass next to another Shiba Inu, with flags in the background
106K views
9.1KLikes 265Comments 3.6KShares 805Saves 18.3%Engagement rate
Bob the Shiba Inu on the beach with a blade of grass in his mouth
125K views
12.0KLikes 318Comments 4.7KShares 882Saves 20.3%Engagement rate
Bob the Shiba Inu resting in his own room beside a yellow octopus toy
55K views
4.9KLikes 239Comments 1.4KShares 307Saves 17.0%Engagement rate

FAQ

Is Bob available for brand partnerships?

Yes, Bob is actively open to paid partnerships and UGC collaborations with brands that fit his world. See brand collaborations for examples.

We're selective. We only work with products we'd genuinely use and believe in, if it doesn't feel right for Bob or his audience, we'll pass, no matter the budget.

What kind of partnerships does he do?

Sponsored reels, UGC content, and longer-term ambassador-style collaborations. The product gets folded into a normal Bob video, a swim, a walk, a snack, rather than a separate ad read, so it never feels like a break from the content people are already watching. See brand collaborations → for real examples.

What's the rate?

Starting from €300 for a reel or a post, but prices depend on the scope of deliverables. That covers concept and scripting, filming, editing, voiceover, revisions, posting and crossposting to Instagram and TikTok, plus the back and forth with your team along the way. Reach out with the details and you'll get a quote.

Who is Bob's audience?

Mostly US-based (41.7%), with the UK, Canada and Germany rounding out the top countries. Skews female (69%), with 24.7K Instagram followers and 15.5% average engagement rate.

What kind of brands is he a good fit for?

Outdoor gear, swim and water brands, pet products, apps and tech products, and anything that can play along with his deadpan "science" bit. Brands that become part of the story rather than interrupt it.

How do I get in touch?

Email hello@seababob.com, or DM @seaba.bob on Instagram or @seaba.bob on TikTok.

Ready to talk collabs? Email hello@seababob.com, or DM @seaba.bob on Instagram or @seaba.bob on TikTok.